Earlier this month, our PR and Media team recently organised a media training session for academics, which saw them develop the skills and techniques to achieve strong broadcast radio and television interviews.
The training was carried out by two BBC professionals and improved the group’s understanding of the media and what makes a news story. Academics were asked to think about the news value of their work and then practiced conveying this in a way that appeals to the general public both in front of the TV camera and for radio.
There was a great response from those who joined, saying they found it really informative and helped them to understand the kind of preparation they would need to do ahead of media interviews related to their research or expert opinion.
The PR and Media team promotes and protects the reputation of Royal Holloway through engagement with the media and is keen to hear from academics who think they have any research that would make the headlines or would be interested in being a spokesperson on the media in their area of expertise. Please get in touch with the PR and Media team.
Further opportunities for media training for academics will be available later in 2019.
Photo – Left to right – Dr Rebecca Fisher, Dr Hannah Platts, Professor Dan Anderberg, Professor Robin Williams, Professor Gerhard Leubner, Dr Andrew Casey and Dr Daniele Colombaroli.