Oct 08 2019

What is it?

This bitesize media training session, hosted by The Conversation, will help you feel confident about promoting your research and expertise through external media to the public and key audiences.

Target audience

Researchers interested in engaging with the media and achieving coverage of their work.

Programme components

The session will explain how you can gain media exposure for your work via The Conversation, and how you can work alongside their editors to help you get started with writing for the public in a safe and supportive environment.

You will learn how to:

  • find the news value of your academic knowledge
  • frame research insights in a way that appeals to the public
  • reach a broad, worldwide audience, to help generate impact from your work.

The Royal Holloway PR and Media team will also introduce themselves and explain what they can do for you and how to work with them. They will outline why you should engage with the media and what journalists want.

The Conversation is a news analysis and opinion website written by academics and funded by universities (including Royal Holloway), with the aim of bringing academic expertise to a broader public audience.

The outlet publishes short, punchy pieces that provide some insight into current affairs or new research, written with editorial support from a team of journalists.

You can read articles written by Royal Holloway colleagues here.

If you are unable to attend the morning training session, one of the editors from The Conversation will be available for one to one 15 minute sessions in the afternoon. For more information on the short sessions, please get in touch with Sarah Ixer-Pitfield, Head of PR and Media.

Event contact- Sarah Ixer-Pitfield, Head of PR and Media at Royal Holloway. Ext 3552.

Time: 10:00 - 12:30

Location: Arts 0-07

Categories: Staff training            

Sub-category: On track                

Sub-category: Research and teaching                


Please contact orgdev@royalholloway.ac.uk if you would like to attend this event.