Achieving excellence in all our activities from teaching and research to professional management and service delivery.

Encouraging creativity and innovation in all we do.

Working in partnership with our staff, students and external partners to our mutual benefit, being open in our decisions and communication and pooling our knowledge and talents with others to address social and economic challenges.

Upholding principles of equality, diversity and fair access ensuring we create fair opportunities for all, respect and support each other and allow individuals to achieve their potential.

Supporting academic freedom of expression, within the law, to question and test received wisdom and put forward new ideas and controversial opinions; whilst behaving with integrity and in a social responsible and ethical manner.