Events toolkit This toolkit is a practical resource to help you plan and run successful events. While we cannot identify all of the details you will need to think about, we can suggest some practices which will help when planning an event. What? Aims and objectives for an event are important to consider. What are you trying to achieve by running an event? When? What time of year you would like to host the event? Check for any major clashes with similar events, bank and school holidays etc. Why? This is where you are considering the purpose of your event. Is an event the best method of achieving your goal? Where? Will your event take place at Royal Holloway; are there rooms available? If you are considering hosting an external event, do you have a budget? Who? Audience, who you are planning your event for and how can you tailor the event to fit the audience you are trying to appeal to. How? Read through the guidance pages on this website using the links below, which walk you through all the stages of a successful event, from planning to execution and evaluation.