By Siobhan Swindells, Careers Consultant
Have you ever wondered how to get the inside track on an organisation? You know, the kind of stuff that gives you an edge that the Company website, LinkedIn or a decent google search just doesn’t tell you? Or, have you thought, if only I had some good contacts in the Industry to help me get a foot in the door?
Well - there is a way to get both these things and it’s by doing Informational Interviews.
But what are they? This kind of interview is a secret weapon used by proactive and successful job hunters in any Industry from Banking to Healthcare. Essentially, it’s an informal, but focused, conversation with a professional of interest to learn about the field. It is also a way of showcasing yourself in a positive proactive light. Not only can it supercharge your commercial awareness and seriously build your network but it can also open up the all-important hidden job market to you.
It might sound overwhelming at first but if you follow our 5- step guide you will soon be acing your Informational interviews!
Step 1 - Identify Key People
Make a list of the companies and job roles you are interested in, then see if anyone in your immediate network knows someone of interest to you. Identifying professionals that share a connection or have some common ground with you is one of the best ways to get an immediate yes to an interview. The LinkedIn Alumni Search function allows you to find people who have studied at the same University and now work in your desired profession. This is perfect common ground. Check out our recorded webinar or book to see a Careers Consultant to show you how to find the people you want to contact on LinkedIn. Facebook, Twitter and Instagram are all other great ways of identifying professionals. Alumni and Employer events are also ideal opportunities to reach out to key professionals.
Step 2 - Make Contact
Be clear, polite and concise. Explain who you are and any connections you share (people or place) and why you are reaching out. Be respectful of their time and only ask for 15-30 minutes. Remember people will usually be flattered to be approached and they often love talking about themselves! So, if you pitch the request well it will almost always be welcomed.
Step 3 - Prepare for the Interview
Research and preparation is key. Try using the TIARA framework to structure both your research and your questions. Remember this is an opportunity to demonstrate your passion for the Industry, so it’s important to carry out some desktop research on the organisation, the job role and the key Industry trends. This way you will make an excellent impact that may lead to some interesting future work opportunities. But remember, this is absolutely not about asking for a job, it is a way of developing your insights and networks and making a great impression.
Step 4 - Ask for Referrals
Manage the time well and towards the end ask if there are any other people that they think you should talk to. This is a great way of gaining another mutual connection and expanding your network even further. Also ask for recommendations of key resources and people/Companies to follow.
Step 5 - Follow Up & Keep Connected
Always follow up within 24 hours with a thank you email or message and perhaps highlight some key insights you gained from your meeting. Also keep in touch and let them know how you are getting on and how you have used their advice. It’s flattering and great for long term relationship building.
Put yourself in their shoes in 5 years’ time when you are asked for an informational interview – I bet you will jump at the chance to give someone a helping hand into the profession. It’s a good feeling!